Up One NYC

Up One is a claw machine arcade on Broadway in SoHo where kids and families play to win plush toys and collectibles like Pokemon TCG cards, Sonny Angel, Labubu, and Sanrio characters. Visitors get a play card at the counter, add credits, and tap the card at any machine to try for a prize, with the credit cost and prize value posted on each machine. A Prize Trade-Up counter lets kids swap smaller wins such as minis and keychains for bigger premium items. The venue also hosts birthday parties, school trips, and other private events with packages that include play credits, reserved space, staff support, and photo-friendly corners for pictures.

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